Jobs & Employers
Perhaps you'll enjoy learning about my professional experiences in the greater context of my work and accomplishments.
Experience
May 2023 - Aug 2024
Jan 2017 - May 2023
Jan 2015 - Dec 2016
June 2011 - Jan 2015
Nov 2009 - June 2011
Sep 2007 - Nov 2009
June 2006 - Sep 2007
VP, Brand Strategy & Social
Impossible Foods
Led the strategic repositioning of Impossible Foods and guided its growth into the flexitarian crowd. From all new packaging to launching the brand's biggest brand campaign ever, I proudly ushered meat into its plant era... and broke the internet when I got Joey Chestnut banned from the July 4th Hot Dog eating contest.
Group Strategy Director
TBWA\Chiat\Day Los Angeles
Helped Jack in the Box rediscover its unruly ways. Strategic maestro behind McDonald's morning daypart with McCafé & breakfast. Made almonds the most popular nut on the internet with Blue Diamond & Almond Breeze. Annual roastmaster at the Chiat holiday party, sometimes in drag, sometimes in song with my Chiat band Joasis.
Strategy Director
Fitzco
Spent some time at McCann Worldgroup's Atlanta outpost to bring some strategic flair and help push the thinking for brands like Coca Cola, Carrabba's Italian Grill and Navy Federal Credit Union.
Strategy Director
McCann Erickson New York
Bedded in one of the biggest brands in the world with Microsoft. Dared the world to Have a Story with Jose Cuervo. Introduced the mouths of America to their Breath's Friend with Dentyne. Took on the visual culture of our smartphone age with Nikon. Explored the limits of natural hydration with Nestlé's Regional Spring Water Brands.
Brand Strategist
SapientNitro
Navigated Dove Chocolate into the then emerging culture of self care with My Moment. My Dove. Expanded the aperture of Hebrew National's 'Higher Authority.' Brought Healthy Choice into culinary cultural world of Top Chef.
Senior Strategist
MRY
Originated the social media agency's strategy department by advocating for the creation of a strategy team. Built said team by hiring an intern. Did cool, trailblazing social media work for Microsoft, Pepsico, Crayola and Pepperidge Farm.
World's Worst AAE
G-Whiz / Grey New York
Got my start in advertising and discovered I was way better at writing briefs than keeping the billing book organized (which I never did). But I did dress as a potato once.
@jerpdavis
