Bold Between the Breads

Sandwiches are great because they’re usually fast and cheap, but rarely are they truly exciting.

Erbert & Gerbert’s, a mainstay of Midwestern sandwich culture, needed a brand POV that captured their soul and set them apart from faster, cheaper competitors. Their sandwiches are so wildly inventive and flavorful, they’re more than just sandwiches — they’re edible adventures.

The idea: Bold Between the Breads.