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Dogg in Tha Box
How does Jack in the Box commemorate the 10th anniversary of its iconic Munchie Meal? By teaming up with the equally iconic boss of all things munchie: Snoop Dogg.
We kicked things off on Twitter with a poll from Jack: should he put Snoop Dogg in charge of the late night Munchie Meal? Obviously the response was a swift and decisive yes.
Jack didn't stop there: he gave Snoop his own IRL restaurant in Snoop's native Inglewood, CA. Dogg in tha Box featured a fully Snoopfied menu (featuring Tiny Tiznacos and Jalepenizzle Poppers, among others). There were low-riders, local muralists, a DJ Drama-curated playlist, a Snoopadelic Shake and more. New York Magazine called it"the best celebrity meal deal of 2023," and who am I to argue with them?
