Edible Assortments

As more and more brands glom onto the growing popularity of weed culture, for Jack in the Box, 4/20 has always been its super bowl. As the late night OG with a crazy menu designed to satisfy any substance-induced craving, Jack in the Box takes this holiday seriously.

We leaned into Jack's unapologetic embrace of the stoner culture by launching super indulgent Pineapple Express Edible Assortments. We showed up in key markets near dispensaries with trucks serving up over the top milkshake arrangements consisting of mini pancakes, onion rings, curly fries and nuggets. And we hyped the events on WeedMaps, becoming one of the first brands to advertise on the popular marijuana resource.