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McCafé - Good is Brewing
People don't really think of coffee from McDonald’s as McCafé, they think of it as, well, coffee from McDonald’s.
We needed to elevate and energize the McCafé subbrand by tapping into McDonald’s optimistic reason for being. All while creating a distinctive, delicious and feel-good world that sets McCafé apart from the competition.
The Idea: Good is Brewing
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